Visit Sweden, the official tourism board of the country, has partnered with Airbnb in a tourism campaign which sees the entire nation listed on the accommodation platform. The quirky ad is reminiscent of Sweden's "The Swedish Number" campaign a year ago, which for 79 days allowed anyone anywhere in the world … advertisement It appears that Sweden’s tourism is in the throes of a marketing contest. The new campaign is the brainchild of Visit Sweden and agency Forsman & Bodenfors, who are both working alongside Airbnb. In a more general sense, Visit Sweden’s ethos also matches Airbnb’s branding, with the tagline of … ‘Sweden on Airbnb’ its an original advertising campaign that put the whole country on Airbnb. Sweden's Icehotel reveals its new one-of-a-kind suites for 2021 and a 'frozen forest' ceremony room for intimate weddings - and now you can see it via an augmented reality tour The Airbnb campaign actually has an interesting foundation that revolves around what is known in Sweden as "Allemansratt," a fundamental right of public access which allows any person from anywhere to roam Sweden freely. It’s at the core of Visit Sweden’s campaign with Airbnb: nine of the country’s beautiful natural landmarks have been listed for free, available 365 days a year. Visit Sweden "Sweden on Airbnb" by Forsman & Bodenfors. Sweden might be a perfect option if you are up to an eccentric and unexpected summer trip, because the entire country is now listed on Airbnb! We all remember that fantastic publicity campaign titled ‘The Swedish Number’ in which the citizens of the Nordic country became hosts to explain the benefits of their country by telephone. As the campaign is fundamentally based on travel ‘experiences’ rather than accommodation, it nicely aligns with this new area of focus. Visit Sweden and Airbnb have come together for a whimsical campaign, that puts the entire countryside on Airbnb as a place anyone can hike, camp or even pick mushrooms and berries, for free! To get the rest of the world to try it out, they just listed the entire country on Airbnb. The country's listing includes nine different areas including a rustic forest retreat in Varmland, on the country's west coast, and cliffs with ocean views near Skuleskogen National Park. Sweden has taken the odd step of listing the entire country on Airbnb in an effort to appeal to the avocado-wielding millennials of the world. Sweden's tourism board lists the entire country on Airbnb in a humorous campaign by Forsman & Bodenfors. We like the advertising campaigns carried out by the Swedish tourism department. To reach millennials in an unconventional way, Sweden has listed its entire country on the home-sharing website and the effort has won a huge approval from everyone.

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